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Keeping Readers in Mind With Your Writing Calendar

A labeling system to help creators publish intentionally

Today I’m discussing the latest Substack Reader Survey data and highlighting what creators can do to nurture a better reader experience. Here are the key points from today’s video:

  1. Survey Insights: The survey revealed that while many reasons for unsubscribing from a paid subscription are beyond our control, 37% of readers unsubscribe due to factors we can manage. Common issues include:

    • Content not meeting their expectations

    • Overwhelming publishing frequency

    • Confusing or uninspiring content

  2. Consider Implementing this Labeling System I Designed:

    • Green: For quick, easy content (under 1,000 words or 5 minutes).

    • Yellow: For moderate effort content (under 1,500 words or 10 minutes).

    • Red: For more demanding content (over 2,000 words or 11 minutes).

  3. Explore What It Means to Balance Creative Flow and Intentional Publishing: Reflect on the energy each piece requires from you and your readers to avoid burnout and ensure engaging content.

  4. Practical Steps:

    • Use the labeling system to plan your writing/media c…

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