Inside the Mind of a Paid Subscriber: Key Insights from 400+ Substack Readers
Budgets, loyalty and what makes readers pay (or pass) on subscriptions
Earlier this week, I published the first batch of results from the Substack Reader Behavior Survey. And I’m so pleased to welcome all of you to a deeper dive into a topic that’s top-of-mind for many creators: how readers relate to paying for work on Substack.
Before we jump in, I want to make sure we’re all on the same page with a few important data points from the first essay:
Readers shared when a yearly subscription starts to feel too pricey.
Readers chimed in on why they unsubscribe from a paid subscription.
In today’s essay, I’ll be offering result-specific analyses (quick, to-the-point and action-oriented). I look forward to hearing from you all in the comments.
As a reciprocal act of generosity and goodwill to all of you 416 people who took and shared this survey, some of the survey results below are free for the first 48 hours to the entire Substack community! On Saturday night (July 13), the data will go behind the paywall and join my Substack Survey archive.
To keep access to the data and get the full analysis below, along with the forthcoming posts in this series, please join The Editing Spectrum as a paid member today.
OK, let’s get to work…
