11 Comments
Mar 7·edited Mar 7Liked by Amanda B. Hinton

Hi Amanda! I love that you offer this thread. I am ready for readers and I'd appreciate your feedback on my Substack elevator pitch: Trust Your Words is a publication that inspires creative entrepreneurs to trust their words and chase their dreams.

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Hi Marta! Great to have you here. So, to start, there a few things I always like to get clarity on with a pitch. *rolls up sleeves*

First is: where will this pitch live? If it is on Substack, we know it will be in the context with your author bio. If it will live, say, on a website, I think pitches need to include a small glimmer of why you are qualified to write this newsletter.

I'll assume your pitch will live on Substack where your author credentials are often visually packaged together. So at first read, I'd like to see more specifics in your pitch. There are some phrases that are open to broad interpretation, which can make it challenging for readers to know instantly, "Oh that's for me!" How can we make it more specific? What does "trust their words" look like when put into action?

Also, as an entrepreneur myself, I'm always chasing dreams, but what I want most is resources that will help me see them fulfilled. What specifics could you offer there?

Don't be afraid for the pitch to be five or six sentences long to help you pull out all the details. From there, you can pare it back down to what is essential and most impactful. You've got this! ☀️

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Thank you! That was the shirt description for Substack. I’ll use your feedback to write a longer one.

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Mar 7·edited Mar 7Liked by Amanda B. Hinton

Hi Amanda! I'm ready for readers...

I'm working on a newsletter title for an upcoming post. About twice a year I do a substack stats or technical or goals post, and I really liked your idea (posted to notes awhile ago) about focusing on something other than subscriber count. Because I have a lot of experience writing to specific audiences and using specific voices, I thought I would share my thought process around and emotional approach to getting those unsubscriber/email disabled notices.

Full disclosure: My favorite one is option 3, but I would also love your insights!

1)They’re Just Not That Into You

subtitle: My healthy relationship with reader rejection on Substack

2) How I Think About Reader Rejection

3) Email Disabled: The Emotional Roller Coaster of Gaining and Losing Subscribers

subtitle: Celebrating 100 published newsletters!

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Oops, just edited my list due to a copy/paste error. Should be three distinct titles now.

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I agree. I like the third one too. 🤗

I do think I’d add in something more active like “How I ride the emotional roller coaster…”

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Oh I like that detail. Thank you!

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Substack is so weird! It bumped my reply into the stratosphere. 😂

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My essay title: "On the Road with Edward Lear and the Jumblies" (I haven't written it yet). Ready for readers. The idea here is that some literature I have discovered on my travels around the world. And some literature (like Lear) I have carried with me. In his case, not just in a book but in my head.

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Am I too late for this? Apologies if I am, I can save this for the next one..

I'm looking for feedback on my Substack publication's subscription. I recently updated it to read:

Weekly essays written with “authenticity, vulnerability and insight” about grief, trauma and what it’s like to rebuild your life in the aftermath of sexual violence. My mission is to change how we think (& talk) about life after trauma.

All feedback welcome! Thank you in advance 🙏

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