An Editorial Strategist: Transforming Creative Ideas into Sustainable Newsletters
An Editorial Strategist: Transforming Creative Ideas into Sustainable Newsletters
What’s an Editorial Strategist?
As an editorial strategist, I help DIY writers transform scattered ideas into cohesive, growth-oriented newsletters through my newsletter, The Editing Spectrum. My approach blends creativity with business-informed strategies, giving you the tools to grow your newsletter in a sustainable, intentional way.
Bringing Structure to Creative Chaos
Many DIY writers struggle to organize their creative ideas into something actionable. I help take that creative chaos and turn it into a clear plan—whether it’s refining a writing plan or developing a publishing strategy that keeps readers engaged. My newsletter offers practical, accessible editorial strategies to help you build a thriving, well-structured newsletter without losing your creative spark.
Data-Driven and Business-Informed Strategies
Through The Editing Spectrum, I provide DIY writers with strategies rooted in data and business insights. By analyzing reader behavior and engagement patterns, I guide writers in making decisions that grow their newsletter while staying true to their vision. My focus is on helping you make smart, informed choices that lead to long-term success.
Leveraging Entrepreneurial Experience
Behind the scenes, I work one-on-one with creative entrepreneurs who are ready for deeper, more tailored support. Drawing on nearly 20 years of experience in B2B communications, self-publishing and content strategy, I offer editorial audits and in-depth analysis to help entrepreneurs scale their newsletters. This personalized approach includes everything from refining writing and structuring editorial calendars to business-savvy strategies for growing reader engagement and monetization.
My bespoke newsletter strategies are available to you. I invite you to learn more about my writing plan makeover, pricing gut check, reader connection boost and more.