About Amanda Bray Hinton
Amanda Bray Hinton is an editorial strategist, writer, and editor with nearly 20 years of experience in publishing and digital marketing. Known for her ability to blend creativity with strategy, Amanda has a talent for transforming audience data into actionable insights that help her clients make informed, authentic decisions.
Amanda’s journey began long before launching her bestselling newsletter, The Editing Spectrum. Early in her career, she developed a passion for interpreting audience behavior and crafting sustainable, audience-centered editorial strategies, especially within the B2B space. This focus on data-informed storytelling quickly became a defining characteristic of her work, and in 2014, Amanda founded her own boutique content and self-publishing business, serving clients from independent authors to growing brands.
Now a trusted advisor and editorial strategist for writers and creative entrepreneurs, Amanda helps clients turn scattered ideas into cohesive strategies that inspire growth and build genuine connections with readers. Known for her almost “magical” ability to interpret data, Amanda seamlessly shifts between granular details and big-picture perspectives, helping clients see their work in new, purposeful ways.
In addition to her work in editorial strategy, Amanda is a certified mindfulness awareness meditation instructor, which adds a unique dimension to her approach. Her clients appreciate her focus on sustainability and balance—qualities that enable her to craft editorial strategies that feel as fulfilling as they are effective.
When she’s not analyzing data or supporting her clients, Amanda can often be found in the garden, savoring time with her partner, Lee, and their daughter, Evagene.