“She can effectively look with these magical eyes…”
A TL;DR recap of the paid model that’ll keep you writing + plus 30-second clips from a convo w/ Lucy Werner and Claire Venus 🫶
Did you catch my essay on Monday?
It’s the result of 2+ years of tracking Substack patterns and 12+ years of email marketing and editorial experience. Yes, it’s packed with insights—like launch strategies, pricing tips and community-building advice. But if you’re busy and just need the highlights, here’s a quick look to help you decide if you want to dive deeper.
The Tote Bag Model: A Sneak Peek
Keep most of your posts free: This approach helps you build trust and engage your community without locking everything behind a paywall. (Please, oh please, unless you’re making gobs and gobs of money, don’t lock your entire archive up — let it work for you!)
Low-pressure paid options: I’ve designed a way to offer something special for those who choose to support you financially, while still giving plenty to free readers. No pressure—just a natural way for readers to contribute if they want to.
Friendly pricing: Whether you’re just starting or thinking about raising prices, the model keeps things accessible and straightforward—based on real data.
The focus? Keep you writing: This framework helps you stay in your creative flow while gently introducing a paid option that feels good for both you and your readers.
Curious about how it all works? The full post dives into all the details—launch plans, pricing guidance, calendar/sequencing screenshots and how to create a paid option that fits your newsletter’s ethos.
Head over to the full essay to learn more, and let’s chat in the comments about how this model can work for you!
“She can effectively look with these magical eyes…”
Here’s a quick look at what’s been keeping me busy behind the scenes…
chatting about our one-on-one editorial + data work with . Thanks for the shoutout! (See the whole conversation on Youtube here.)A little data + editorial + B2B data analysis magic…
Guessing about pricing? This is just a tiny portion of what a data audit can show you…
My paid launch “brought a new level of reader engagement”
And then, of course, it’s been such a fun time watching
launch his Supporter Sidebar. Take a look at what he’s exploring — you’ll learn something new and likely get a laugh along the way.
Love the 30 second clips and glad you getting your shout outs! Women lifting each other up and giving credit where credit is due is what I love to see. I subscribed to Lucy after you shared her newsletter. :)