The Newsletter Holiday Playbook: Grow Your Audience with Seasonal Strategies
Experience-driven gifting, group discounts and strategies for upgrading free and monthly readers — plus sample holiday emails to get you started
As the holiday season approaches, it’s a prime opportunity to think creatively about growing your newsletter audience.
Recently, I came across PwC’s Holiday Outlook 2024, which offers insights into some fascinating consumer trends this year—perfect for inspiring a holiday strategy that resonates with readers.
According to the report, consumers are increasingly seeking meaningful, experience-driven gifts and focusing on more flexible, budget-friendly options like gift cards and digital subscriptions.
Here’s a quick summary of key takeaways from the report and how they can guide our approach this holiday season:
Experience-Driven Gifting: Many shoppers, especially millennials and Gen Z, are leaning toward gifts that offer lasting experiences instead of material items. This trend makes a well-curated newsletter subscription a great choice for readers who want to give something personal, memorable and lasting.
Budget-Friendly and Sustainable Options: With economic pressures in mind, many pe…